JOIN THE VISION
As part of the expanding Submarine House Bar & Grill franchise, you will take part in a well-planned vision that can offer excellent returns within the first year of business and the potential for financial independence. Our Bar & Grills capitalize on the convergence of several trends influencing buying behavior and giving us a unique, sustainable advantage. The first identified trend is community and entertainment in a bar and grill environment.
Customers today are looking for a sense of community outside of the workplace and home. To address this trend, we’ve added many flat-screen televisions, arcade style games, trivia and live entertainment. The trend toward the fast casual atmosphere has also shaped our business model, as this market has more than doubled in size over the past five years. Results from market research show that fast casual is considered a healthier substitute for fast food and nearly half of consumers are willing to pay more for fresh, superior quality food.
Yet, customers are still searching for convenience, which is why our carryout, delivery and catering options have such strong appeal. We also offer healthier menu items and fresh, quality ingredients. While these trends will ebb and flow through the years, the concept of the community bar and grill remains intact in American culture.
CONNECTING WITH CLIENTS ON A PERSONAL LEVEL
All franchise members can also take advantage of our targeted, corporate marketing strategy, designed to raise awareness regarding Submarine House Bar & Grill offerings and value. We provide regular in-store promotions, print ads, an online image library and more, to build customer loyalty and extend the brand geographically. Specifically, we’ve developed strategies geared toward our diverse consumers: an optimized website, submission to local listings, email program, regular advertisements in consumer publications, social media marketing and direct mail to local businesses promoting delivery and lunch options.
We’re looking to expand our brand and are always seeking interested, qualified individuals to become franchisees. As an owner/operator, you’ll have tremendous potential to achieve your personal goals of financial independence by building off a brand that’s established, executing a plan that’s easy to ramp-up and by maximizing proven strategies to drive profit.