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| Strategically Positioned |
| When it comes to competition, Submarine House Bar & Grill is uniquely positioned in the market. Our direct competitors include Subway, Penn Station, Charleys, Buffalo Wild Wings and Frickers. Indirect competitors include local taverns, pizza and Chinese delivery options. With strategic positioning, we’ve entered the healthy, fast-casual community market which stands apart from our competition. |
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UNIQUE GROWTH POTENTIAL
As part of the expanding Submarine House Bar & Grill franchise, you will take part in a well-planned vision that offers tremendous pay-offs within the first year of business and a large potential for financial independence. |
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The Bar and Grill Phenomenon
Submarine House Bar & Grill capitalizes on the convergence of several trends influencing buying behavior and giving us a unique, sustainable advantage. The first identified trend is community and entertainment in a bar and grill environment. Customers today are looking for a sense of community outside of the workplace and home. It’s this same mindset that has spurred the success of coffee shops and the Starbuck’s revolution. Mealtimes have diverged into a form of entertainment! To address this trend, we’ve added many plasma televisions, on-screen games, trivia and live entertainment. |
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| The trend toward the fast casual atmosphere has also shaped our business model, as this market has more than doubled in size over the past five years. Results from market research show that fast casual is considered a healthier substitute for fast food and nearly half of consumers are willing to pay more for fresh, superior quality food. Yet, customers are still searching for convenience, which is why our carryout, delivery and catering options have such strong appeal! We address another consumer trend by offering healthier menu items and fresh, quality ingredients. While these trends will ebb and flow through the years, the concept of the community bar and grill remains intact in American culture. |
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Targeted Marketing
All franchise members can also take advantage of our targeted, corporate marketing strategy, designed to raise awareness regarding Submarine House Bar & Grill offerings and value. We provide regular in-store promotions, print ads, an online image library and more, to build customer loyalty and extend the brand geographically. Specifically, we’ve developed strategies geared toward our diverse consumers: an optimized website, submission to local listings, email program, regular advertisements in consumer publications, and direct mail to local businesses promoting delivery and lunch options. |
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